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Learn Google Ads Fast & Effective

Introduction

Course Introduction (3:16)
Benefits of Google Adwords (4:23)

Google Search Network - Theory

Google Search Network (3:37)
Campaign Structure (5:09)
Ad Auction (4:24)
Bids & Budgets (7:04)
Text Ads and Extensions (5:15)
Keyword Match Types (9:44)
Keyword Performance (Quality Score) (5:44)

Google Search Network - Practical

AdWords Account & Campaign settings (2:37)
Campaign settings (2) : Location and Language (5:31)
Campaign settings (3) : Bidding (8:53)
Campaign settings (4) : Ad settings (6:49)
Navigating the Interface (5:02)
Keyword research (8:18)
Creating Ad groups & Ads (10:50)
Adding Ad Extensions (1) (7:09)
Adding Ad Extensions (2) (6:33)
Measuring Ad Performance (9:26)
PPC Terminology (5:11)
Viewing campaign data (6:25)
Optimize your campaign (+Negative keywords) (4:26)
Optimize your campaign (4:38)

Google Display Network - Theory

Google Display Network (1:40)
Ads on GDN (5:05)
Targeting options (7:49)

Google Display Network - Practical

Create Display campaign (5:05)
Setup Display Ad group (Keyword Targeting) (4:11)
Adding Image Ads (3:19)
Setup Display Ad group (In-market, Demographics, Exclusions) (7:29)
Setup Display Ad group (Placements) (3:10)
Setup Remarketing (5:33)
Check/Update settings (2:42)

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