5 million active advertisers, as of April 2017, are using Facebook Ads for their business, for simple reasons because advertisers find it highly effective. Shouldn’t your business be using it to increase sales from online?

Instead of hours reading through blogs or trial-and-error, learn in this course how to setup and run your own ads correctly that do not waste money but increase sales.

Companies Trained

Account Managed

Are you an Entrepreneur/Business owner who:
- noticed your competitors are online, so you want to catch up fast
- tried finding a digital marketing agency, but lack basic knowledge to shortlist one
- want to learn yourself but find it hard to find time. Online courses are flexible but some are over 10 hours

Are you a Marketer who:
- outsourced your digital marketing but not sure if they are doing it right
- is already using Facebook advertising but want to do it even better
- find that some courses are too theoretical and doesn’t show you how to use the platform

This course is designed to:

- focus on generating leads online, what the trainer does for almost all his customers and his own businesses

- you don't need to understand everything there is to Facebook Ads e.g. some courses might be over 10hrs of video. This course is tailored to cover just the most essential theory and settings, so you learn faster

- show you how to do research and set up campaigns (clicking through together with the videos will enable you to learn much faster)

- cover safer settings suitable for most advertisers, include best practices learned from wide list of industries

- no experience with Facebook Ads required

This course also includes email support for 6 months after purchase, because we understand you will surely have questions once you start your campaigns.

Why this course?

- The trainer setup the Google AdWords and Facebook advertising to reach you. Would you prefer to learn here or from elsewhere when they rely on traffic instead of advertising themselves?

- The trainer has managed over $600,000 of Google AdWords and Facebook ads for over 50 customers, from solopreneurs, small businesses to multinationals. So you will learn best practices and settings that will apply for most businesses, not just a single industry.

- Some other course authors might have managed millions of dollars of advertising for their customers. What you will learn here is the trainer's experience from managing not only other people's money but his own too. He places a lot of emphasis on the importance of tracking results and optimizing ad spend, for the simple fact it is his own money!

- The trainer currently also conducts Google Adwords and Facebook advertising classes, classroom style. This helped him tailor this course's materials to cater to the most common difficulties and mistakes learners new to Facebook Ads face in an easy to understand manner.

What you will learn:

- Use Facebook's powerful "Lookalike audiences" to find more people who look like your current customers!

- Get insights from competitors' Facebook pages using Audience Insights

- Remind visitors who have visited your websites to come back to buy from you

- Track results from your advertising so you can improve effectiveness even further

- Best practices learnt from managing diverse businesses

- Create small effective campaigns first, scale when you get confident


Increase sales, Start learning:

"The trainer is well versed and has great experience in the application of Google AdWords to achieve the digital goals for clients. The training was delivered in a fun and laid-back manner with a good balance between theory and practical hands-on experience. I came away with a deeper understanding of Google AdWords and its application from attending this course."

- Elizabeth, Director of Digital Marketing, Grand Hyatt

"The online advertising hands-on course was very useful for me in planning and implementing digital campaigns across various platforms such as Google AdWords and Facebook. Eng Yeow was very engaging and patient in answering all queries. The course covered a wide range of topics related to digital marketing and Eng Yeow also shared useful tips that we can apply for our own campaigns."

- Mano Vikneshwaran, Manager, Corporate Communications Department, Ministry of Manpower

"Attending Google AdWords Hands on course answers all my questions. I never knew that adding a full stop at the 1st line of description actually extends the ads in the first line. EY is very knowledgeable and willing to share. I learn a lot from him. Thanks."

- Manfred Shi, Digital Marketing Associate Manager, Fuji Xerox Singapore

"Excellent content, definitely value for money."

- Jason Lee, Director, Impression Media Pte Ltd

"Very informative course. Don’t waste resources on Google Ads until you pick up the basics from this class."

- Wynnie Tay, Operations Manager, CCIS Singapore Pte Ltd

"The Google AdWords course is very informative and I have learned useful hands-on tip which I hope to apply in my course of work. The trainer Eng Yeow is extremely helpful and knowledgeable. I look forward to other classes conducted by them."

- Alvin Gan, Project Manager, BMI Asia

Your Instructor

Eng Yeow
Eng Yeow

Eng Yeow founded iConversing, a digital marketing agency in Singapore in 2011, having since personally managed over 50 Google Ads and Facebook advertising accounts.

He graduated from Nanyang Technological University in Singapore with Honours and Masters degree in Software and Telecommunications, and started his career as a software developer for over 10 years. Having started his first company and used Google Ads to advertise for it, eventually he founded his own digital marketing agency. His best practices and knowledge were honed when advertising for his own businesses because he had to make the most of his limited advertising spend.

Currently he holds full day classroom courses on Google and Facebook advertising for iConversing, and also at Ngee Ann Polytechnic, a tertiary institution in Singapore. For the rest of the time, he keeps up to date with latest online marketing techniques and apply them to customers' accounts and his own businesses.

Class & Seminar Photos


Increase sales, Start learning:


Increase sales, Start learning:

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

For other queries: